Sunday, 6 April 2014

Domestic drudge department this way…




According to a new campaign, Let Books Be Books, we’re taking the gender out of books by preventing them being stuck on shelves labelled ‘for boys’ and ‘for girls’. Is it really that simple? What about the content? Are we also going to remove all those saccharine fairies, magical ponies, unicorns, mermaids and so forth…
A study by Florida University in 2011, tells us that 57% of children’s books have male central characters while only 31% are female. Likewise for young children, 23% are male animal characters, while only 7.5% are female animals.
‘The imagination has no gender’, said author Bel Mooney recently. I’m not so sure. As a parent observing boys and girls at play I would have said that they inhabit quite different imaginative worlds. Girls tend to be exclusive - I can’t play with you because I’m playing with her and this is a game for only two people. Whereas boys tend to be inclusive – the more aliens, cowboys, agents, monsters or footballers the better. I’ve never yet heard a boy say - ‘you can’t play with me cos I’m playing with him and we only need two aliens to take over the world…’
We’re told this is an offshoot of the ‘Let Toys Be Toys’ campaign. Toys are no longer to be served up in boys/girls categories, but all mixed up and gender free. A worthy aim perhaps, but again I don’t think the problem is packaging so much as genuine choice.
When my children were younger, I nicknamed the girl’s aisles in our local Toy MegaStore the domestic drudge department: an endless landscape of household chores, mini ironing boards, washing machines, buggies, cookers, and nappy bins, all served up as play. Surely the problem is not whether you package these toys in pink boxes, or stick them on certain shelves, but the sheer tedium of what they represent. Bad enough when you have to do it all for real…
I remember my disbelief when my daughter bought a Barbie dog, to discover that the plastic pooch popped out tiny poo-pellets which had to be swept up into a mini poop-bin. Perhaps if Mattel had managed to make it fart as well, we would have had a genuine gender-equality toy.
But of course, this gender argument is nothing new. The biggest row my brother and I ever had, way back when, was whether his action man was a doll or not. I didn’t hold it against him, but I was determined to win the academic argument (tis not!…tis too!..tis not…) Standing firmly on his seven-year-old dignity, big bro maintained action man couldn’t possibly be a doll because he moved too much, hence the action in action man.
In a way this encapsulates the whole argument – GirlyDoll is defined as a doll not just because she has a gazillion outfits to put on and off, but because she is rendered passive by her limited mobility. Action man can appear to leap, run, climb… most booby-dolls can only raise their arms or legs at shoulder or hips in a stiffly passive way (a sort of heil bimbo) just enough to squeeze that frock on. I used to wonder, why doesn’t someone market a Lara-croft style action girl doll? One that can run and climb, and kick-box and generally kick ass.
Despite all this: isn’t it what children choose to do with their toys that count. I don’t ever remember my son spending hours debating whether action man should wear the blue shirt or the commando-Tee, and which would be better for his upcoming party… but I do remember him being hilariously entertained by a book character called Captain Underpants, who’s daft behaviour, bottom jokes and farting antics, left my daughter completely unmoved. And trust me, putting the Captain in a pink sparkly cover wouldn’t have changed anything…
Which brings us back to books. Now my children are older, unicorns and dragons have fallen by the wayside. But what takes their place? For example, is it the packaging of the Twilight series that makes it gender specific or the content?
Not sure many guys are going to work their way through the Twilight novels, with their formula love triangle. As my late-teens son said one day ‘How can anyone compete with… Edwaaard… he’s made of diamonds for chrissakes.’ Doesn’t matter how you package it, the character of Bella is desperately passive, drops all her friends to build her life entirely around her boyfriend, and as a consequence falls spectacularly apart when he dumps her. Having spent years trying to work out ways to help my daughter value herself, I was horrified by this female role model.
Clearly there are gender differences, whether in children’s or YA literature, but is the answer to homogenise everything? We could, I suppose, serve fiction up in neutral grey covers to avoid gender-tagging, but until writers create more fantastic characters that speak to both genders, what will change? Can’t we just accept that at certain ages girls and boys have different interests, and celebrate our differences.
What next? Should we abandon commercial women’s fiction despite the fact that a lot of women get enjoyment from it because, well geez, it’s for women and that’s wrong isn’t it?